Facebook sues operator of masking service LeadCloak
Facebook filed a lawsuit against a user who controlled the disguise service, which allowed advertising fraudulent cryptocurrency and other projects on a social network.
In a civil lawsuit filed in a federal court in San Francisco on April 9, Facebook accused Bassant Gaijar of managing the LeadCloak service, which helped scammers post ads on their social network projects bypassing restrictions.
“Gaillard’s disguise service was used to promote, among other things, fake diet pills and pharmaceuticals, cryptocurrency investment fraud, and misinformation about the economic consequences of the COVID-19 pandemic,” Facebook says.
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Site masking is a technique of “black” search engine optimization, which consists in the fact that the information displayed to the user and the search robots on the same page is different. Facebook accuses Gaillard of violating the user agreement in connection with the management of such a service.
The company demands to fine Gaillard, as well as to impose a permanent injunction on the work of Gaillard and his partners on Facebook and Instagram. A Facebook complaint alleges that since 2006, Gaillard has used at least four different accounts to operate. At the moment, the site of the LeadCloak service has gone offline.
Recall that in early 2018, Facebook banned the advertising of cryptocurrencies, ICOs and binary options, since advertising of such financial services is misleading. However, after six months, the social network allowed the advertising of cryptocurrencies, while maintaining a ban on the promotion of ICO and binary options.